Dirty data is blocking donations, grants, and impact
Manual cleanup, duplicate records, and missing fields take time away from donor engagement. And when small teams are stuck reconciling disconnected systems, they can’t personalize outreach, track giving across channels, or meet reporting requirements, putting both funding and trust at risk.
Fundraising is shifting with digital donors
Online giving, mobile apps, and fundraising platforms are creating more donor touchpoints — and more duplicate, inconsistent data.
Funder expectations are rising fast
Donors, sponsors, and grant providers want transparency and proof of impact. But disconnected systems and manual reporting make it harder to meet accountability standards and secure future funding.
Digital growth creates disconnects
More digital tools mean more data silos across donors, programs, and memberships. Teams lose time piecing together the pieces and miss critical context that makes engagement timely and relevant.
Keep pace with the new era of digital giving
As donors give through mobile apps, websites, and third-party platforms, teams are left stitching together incomplete donation hisAs donors give through mobile apps, websites, and third-party platforms, teams are left stitching together incomplete donation histories. Traction Complete helps unify those records, identify duplicates, and enrich missing details, so you can see the full picture of each donor and respond faster with accurate, up-to-date data.
Better data tells a clearer story
Donors and funders expect impact transparency. Traction Complete helps you deliver on those expectations by helping you clean up supporter data, standardize fields, and group related records so you can confidently show the impact behind every dollar.
Spend less time fixing data, more time driving impact
More tools mean more records, formats, and systems to reconcile. To help you stay responsive, Traction Complete lets you group related contacts into household and organizational hierarchies, removes duplicates at scale, and fills in missing fields.
With complete records and clear relationships, you can move faster, coordinate outreach better, and report with confidence.
Connect grants, donors, and programs in one holistic view
Juggling multiple revenue streams means tracking different rules, timelines, and reporting requirements.
Traction Complete brings clarity to that complexity by helping you organize and group related accounts so you can see how each donor or grant connects to a program, and tie every dollar to its impact.
Build data foundations that flex with your mission
Rapid policy shifts and unpredictable funding cycles create constant pressure to pivot. Traction Complete helps keep you responsive by automating cleanup, standardizing records, and powering flows that scale with your team and mission.
How YMCA of San Diego County decreased duplicates by over 75% with Complete Clean
“I was spending 90% of my days working on duplicates and I might have only been able to eliminate 20 or 30 in a day. You feel really good when you run Complete Clean. You go through, preview the records, hit the merge button, and you’ve gotten rid of 300 to 400 duplicate records at a time.”
FAQ
A partner with answers
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We’re hesitant to automate data cleanup. What if something gets merged incorrectly?
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That’s a common concern, and it’s exactly why Traction Complete is built for flexibility.
You don’t have to choose between automation and control. You can automate the heavy lifting while still manually reviewing edge cases or setting rules to protect specific data.
And if something gets merged by mistake, you can undo it so you’re always in control of your data.
Check out Complete Clean -
We don’t have a lot of internal capacity. What support do you offer?
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Every nonprofit customer is paired with a dedicated Customer Success Manager who gets to know your data, your goals, and your team. Think of them as an extension of your staff, ready to guide setup, help solve problems, and make sure you’re getting the most out of the platform.
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How does Traction Complete help us stay compliant with funder reporting requirements?
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Clean, consolidated data makes it easier to track donations, programs, and grant funding across systems so you can generate accurate reports, meet compliance requirements, and show impact without scrambling at the last minute.
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What else can Traction Complete help us do beyond deduplication?
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Traction Complete goes far beyond cleanup. With Complete Hierarchies, you can connect related donors, programs, grants, and organizations into a single, organized view, helping you understand relationships, giving patterns, and affiliations at a glance. ]
And with Complete Leads, you can automatically match and route new records to the right person on your team, improving response times and reducing manual handoffs. It’s about more than clean data; it’s about using your data to work smarter, engage faster, and drive greater impact.
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